Paul Rand: A Designers Art Paul Rand

ISBN: 9780300082821

Published:

Paperback

253 pages


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Paul Rand: A Designers Art  by  Paul Rand

Paul Rand: A Designers Art by Paul Rand
| Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 253 pages | ISBN: 9780300082821 | 4.55 Mb

Graphic Design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space- which speaks in semiotics, sans-serifs, and geometrics- which abstracts, transforms, translates, rotates, dilates, repeats,MoreGraphic Design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space- which speaks in semiotics, sans-serifs, and geometrics- which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant.Graphic design which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian- which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates is not good design if it does not communicate.- Paul RandFor the design student, teacher, professional designer, and, indeed, for anyone interested in the creative communication of ideas, Paul Rand: A Designers Art is certain to be a book that is both provocative and enlightening.



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